The American Pacific Marketing
team sends online surveys to respondents to gain insight into
commenthead product ideas at the concept stage, establishing timely understanding
of potential opportunities. |
"If I send out a survey on Tuesday,
98% of responses are back by Friday. You'd never get results like
that with any other survey method"
-
Tim Graham, Marketing Service Manager, Scope Communiations Group,
USA
"With online surveys we get better feedback. It seems people
are now more comfortable at a keyboard than with pen and paper.
So we get longer and richer responses."
-
Scott McLeod, Asst. Prof., University of
Minnesota |
